STYLE PHOTO

 Reaction sneaker, a collaboration between that pays homage to Jennifer Lopez’s famous green dress 

 

Reaction sneaker, a collaboration between that pays homage to Jennifer Lopez’s famous green dress



Internationally renowned lifestyle brand Concepts and power fashion house Versace launch a limited-edition Chain Reaction sneaker, a collaboration between that pays homage to Jennifer Lopez’s famous green dress that wowed the world in 2000. With J Lo turning 50 this month and her provocative silk chiffon dress almost 20 years old now, Concepts has teamed up with Versace to create a shoe that tells the story of that iconic dress – truly one of the first “internet-breaking” sensations.

 

Concepts X Versace Chain Reaction Sneaker Pays Homage To Jennifer Lopez’s Iconic Green Dress Nearly 20 Years Later .


These iconic jungle-green sneakers, priced at $1075 per pair, launch exclusively in both men’s and women’s sizes through Concepts today (July 19) at the brand’s Boston location, New York location, and online at www.cncpts.com (11 a.m. ET). Concepts is honored to announce its collaborative project with Versace. The seminal fashion house is as influential and groundbreaking as ever, and the brand-new, limited-edition Chain Reaction sneaker is the perfect representation of the brand’s current impact on the world of fashion and forward-thinking footwear. Therefore, it is a perfect vessel for Concepts to do what it does best, weaving a narrative into the silhouette and sharing an anecdote from which Versace touched our lives.

This specific story harkens back nearly 20 years ago when Jennifer Lopez made headlines by donning Versace’s silk chiffon, jungle-themed dress. After setting the red carpet on fire and presenting an award in the stunning green dress, she was the focus of all forms of media the next day. In fact, Google executive Eric Schmidt said in a 2015 essay that J Lo’s dress set a record, at the time, for the most search queries and also inspired Google to create the image search function.  Released in conjunction with J Lo’s 50th birthday, the Chain Reaction sneaker, pictured below, is Concepts’ take on the entertainment icon’s eye-popping dress. It features a jungle motif-printed nylon upper with green iridescent TPU tooling, set off by a nude leather tongue and the head-turning, lightweight, and chain-linked rubber sole.